Skip to content

The best strategies for success in real estate investment in 2024

An investor who signs a preliminary agreement in 2024 without having checked the energy performance certificate (DPE) of the property they are buying takes a direct risk on their ability...

Femme investisseur immobilier analysant des plans de propriété dans un bureau moderne avec vue sur la ville en 2024
Reading: 5 min

An investor who signs a preliminary agreement in 2024 without having checked the energy performance diagnosis (DPE) of the property they are purchasing takes a direct risk on their ability to rent that property. The regulatory timeline on energy performance, the tightening of credit conditions, and the disappearance of the Pinel scheme change the rules of the game.

We are no longer talking about choosing between different tax schemes, but about securing every link in the chain: financing, rental operation, energy compliance.

DPE and regulatory timeline: the real filter for a profitable rental investment

Since January 1, 2025, properties classified as G in the energy performance diagnosis can no longer be rented out. Properties classified as F will be affected starting in 2028, and those classified as E from 2034. For anyone purchasing a property in 2024, the DPE directly conditions the ability to generate rental income.

In practical terms, an apartment classified as F purchased without a renovation budget becomes a frozen asset in less than four years. The cost of energy renovation must be included in the acquisition price and in the financing plan, not treated as a secondary item.

It is observed that many listings for older properties at attractive prices concern energy-inefficient homes. The seller anticipates the constraints, and the buyer must make the same calculation. A property classified as D or C, even more expensive per square meter, offers uninterrupted operation and a heritage that retains its rental value over the long term. To compare approaches according to each investor’s profile, learn more on Blogueur net immo is a useful resource.

Male real estate investor in front of a renovated building holding a tablet with financial data in a European residential street

Real estate financing in 2024: the constraint that takes precedence over tax strategy

The production of new housing loans has significantly decreased between 2022 and 2024, before starting to recover in 2025. This decline has mechanically reduced the number of fundable projects. In 2024, obtaining sustainable credit matters more than choosing a tax exemption scheme.

The rule of the High Council for Financial Stability caps the effort rate at 35% of income, including borrower insurance. Banks generally only consider a fraction of future rents in their calculations. A low-yield or overly indebted project therefore hits a wall, even if it benefits from a tax advantage on paper.

What this changes in project structuring

Before looking for a property, one checks their residual borrowing capacity. An investor who already holds a primary residence loan sees their margin significantly reduced. Three points deserve to be addressed from the outset:

  • The current effort rate, all loans combined, to measure the actual margin before reaching the 35% cap
  • The available cash flow after acquisition, because a rental property generates unforeseen expenses (vacancy, renovations, co-ownership) that the rent alone does not always cover
  • The loan duration and its impact on net profitability: extending to 25 years reduces the monthly payment but increases the total cost and compresses the actual yield

Returns vary on this point, but the files that go through in 2024 are often those that present a significant personal contribution and a comfortable remaining living allowance.

End of the Pinel scheme and rental strategies: what replaces tax exemption

The Pinel scheme has ended. For investors who based their profitability on tax reduction, the calculation changes radically. An investment that is only profitable with the tax advantage is not a good investment.

The LMNP status (non-professional furnished rental) remains accessible and allows for accounting depreciation of the property, which reduces the taxable base of rental income. Furnished rentals also offer higher rents than unfurnished rentals, with sustained demand in tight areas and student cities.

Choosing between unfurnished and furnished rentals

Furnished rentals require more active management: more frequent turnover, furniture maintenance, shorter leases. In return, the gross rental yield is generally higher. Unfurnished rentals, on the other hand, attract stable tenants for long durations, with less ongoing management.

The choice depends on the local market. In a university town, furnished properties rent quickly and at a good price. In a suburban residential area, unfurnished rentals with a stable tenant secure cash flow without requiring management time.

Two real estate professionals in a strategic meeting around financial reports and property listings in a modern coworking space

SCPI and diversification of real estate assets: an alternative to direct rental

SCPI (real estate investment companies) allow investment in real estate without managing a physical property. You buy shares, and the management company takes care of acquisition, rental, and maintenance. Income is distributed in the form of dividends.

For an investor whose borrowing capacity is saturated or who does not wish to manage a tenant, SCPI represents a diversification lever. The yield depends on the quality of the assets held by the SCPI and its occupancy rate.

  • Office and retail SCPIs offer different yield profiles compared to residential SCPIs
  • Liquidity remains lower than a stock market investment: selling shares can take several weeks or months
  • Subscription and management fees reduce net yield, and must be compared to the announced gross yield

Combining a direct rental property with SCPI shares allows for risk distribution between active management and delegated management while maintaining exposure to the real estate market.

Real estate investment in 2024 hinges on operational fundamentals: energy compliance of the property, actual financing capacity, profitability without tax support. Schemes change, regulatory constraints tighten. A solid project relies on a rentable property without restrictions, financed without cash flow tension, in a rental market where demand remains documented.

The best strategies for success in real estate investment in 2024